The book includes case studies selected from the collection of cases on Strategic and Operational Marketing of the Graduate School of Management, St. Petersburg University. Each case is a description of a situation from business practice, which encourages readers to offer their answer to the challenges faced by the company, or to give their version of a professional analysis of the problem.
The authors of case studies are professors at GSOM, combining teaching with an active consulting and research practice.
Cases are designed for use as a teaching material during the interactive sessions on business education programs at various levels (MBA, Master's, Bachelor's), as well as for individual work on the development of decision-making skills.
The case studies cover a wide range of issues of strategic and operational marketing, including branding perspective, pricing strategy, sales management and distribution, international marketing and marketing areas. The collection brings together case studies of different formats. All cases are based on real events.
The collection is aimed at professors of marketing, and students of business schools, as well as professionals and managers involved in development marketing strategies of companies.
Public-private partnership: GSOM SPbSU Case Collection / ed. M.Yu. Sokolov, S.V. Maslova/ Graduate School of Management, St.Petersburg State University. – St.Petersburg: Publishing House “Graduate School of Management”, 2014. – 56 p.
This collection includes four case studies devoted to the problematic issues of the preparation and implementation of public-private partnership (PPP) projects, as well as solutions for it. The purpose of this publication – is to promote the skills development in identification, analysis, and solving complex situations in PPP projects.
The collection of cases is aimed at undergraduate students of Management and Public Administration programs.
The aim of this case book is to develop an understanding of strategic and operational decisions in internationalization process of Finnish companies entering the Russian market. The case book reflects on experiences of several Finnish firms doing business in Russia and provides insights for the various challenges, objectives and decision-making alternatives companies face in real internal and external organizational settings. The presented collection of cases reveals the main managerial functions to be applied in the field of international business, in particular, strategic management, organization design, marketing, and operations management.
This book is recommended for students of Bachelor, Master, and MBA levels at business schools, as well as professional managers in decision-making on entering foreign markets.
Organizational behavior and HR Management: GSOM SPbSU Case Collection / ed. I.V.Gladkikh, V.N.Minina / Graduate School of Management, St.Petersburg State University. – St.Petersburg: Publishing House “Graduate School of Management”, 2010. – 440 p.p.
The collection of cases comprises thirty cases developed by professors of the Graduate School of Management, St.Petersburg State University in 2006–2009. The case studies are aimed at use as training material during the interactive sessions at primary and secondary education programs manager, as well as for individual work on the development of skills training and management decisions. Cases deal with a wide range of issues of organizational behavior and human resource management. Collection brings together case studies of different sizes and different styles: as created on the basis of research carried out by the authors in specific companies, and developed by compiling consulting experience. All cases are based on real events.
The collection of cases is aimed at professors of such academic disciplines as Personnel Management and Organizational Behavior, undergraduate, graduate students and executives studying for a degree at business schools, as well as managers looking to improve their professional skills.
The collection consists of twenty-three case studies developed by the faculty of the Graduate School of Management, St. Petersburg University, in 2006–2007. The cases are designed for use as a teaching material during the interactive sessions at full-time and part-time education programs for managers, as well as for individual work on the development of decision-making skills.
The book covers a wide range of issues in general management, strategic management, information management, entrepreneurship, corporate governance and change management.
The collection of case studies combines different formats and different styles. It includes case studies that are based on research carried out by the authors in companies, case studies, based on generalized consulting experience, and case studies based on published sources. All cases are based on real events.
The case collection is aimed at professors of management, graduate students and students at business schools, as well as for managers engaged in the management of organizations.
The book includes case studies selected from the collection of cases on Marketing of the Graduate School of Management, St. Petersburg University. Each case is a description of a situation from business practice, which encourages readers to offer their answer to the challenges faced by the company, or to give their version of a professional analysis of the problem.
The authors of case studies are lead professors at GSOM. Working on the case collection, they used the research results of their own received in companies, as well as their experience of consulting activities, and materials of open publications.
Cases are designed for use as a teaching material during the interactive sessions on business education programs at various levels (MBA, Master's, Bachelor's), as well as for individual work on the development of decision-making skills.
The collection is aimed at professors of marketing, and students of business schools, as well as professionals and managers involved in development marketing strategies of companies.
Contents of the book are based on real events.
J. Kolari, O.A. Patokina, T.A. Pustovalova. Small Business Lending Under High Risks in Russia: The Case of Industry and Construction Bank in St.Petersburg
S.P. Kouchtch, M.M. Smirnova. Rakurs Company: Customer Relationship Strategy
S.P. Kouchtch, M.A. Rakitin, A.A. Afanasiev. Arkhangelsk Pulp & Paper Co.: In Search of Product Strategy
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