On December, 9-10 final stage of the All-Russia case-solving championship Unilever Future Leaders' League was held. As a result the team from the Graduate School of Management SPbU "No Other Way" was ranked third. Among the members of the team - first-year student of Master in Corporate Finance program - Shaydullina Camila and Nizamieva Alina and first-year Master in Management program student -  Vladimir Jirov.

 

 

Unilever Future Leaders' League is an international case-cup, which involves students from Russia since 2013. As a part of this championship students are encouraged to go through three stages of national selection. The winners from each country compete at the international stage, which takes place in London this year.

 

 

The case championship of this year was dedicated to the development of the Lipton brand in Russia. In the first phase, participants were asked to come up with the concept of a new product/ The second phase was devoted to the search for new sales channels. In the third phase, which took place in Moscow, the team had to present a strategy to promote the product in the digital-platforms.