On March 10, 2016, was a joint conference of Graduate School of Management SPbU and the St. Petersburg International Business Association (SPIBA) "Interaction between the university and business: recruitment and development of young professionals"

The conference gathered more than 50 HR directors and professionals from leading companies operating in various business industries such as Unilever, EY, PwC, PC Baltika, Veeam, Nissan, Rostelecom etc. At the conference, a plenary session, as well as two round tables devoted to the problem of attracting young professionals took place.



Trends: proactiveness  and result orientation

During the plenary session on labor market trends for young professionals Alexei Zelentsov, regional director for the Northwest HR holding ANCOR said that, there is a positive trend in employers' activities aimed at attracting young professionals. As the research of wage data bank held by HeadHunter, positive dynamics is also observed in terms of salaries of young professionals starting a career in mechanical engineering and electronics, as well as in the financial sector. Alexei also explained with reference to the Career.ru that the most wanted skill among employers and candidates are proactiveness  and result orientation.

The plenary session also included speeches of Nikolai Rogachev, deputy chairman of the Committee on Labor and Employment St. Petersburg population, Svetlana Kruglova, director of PwC, who spoke about the involvement and motivation of young talents in the leading companies in this field, as well as representatives of the St. Petersburg State University, who described their experience in the interaction of University with the business.



The balance between specialists with technical and management background can be reached with the help of employers' communication with pupils

As part of round tables the presentations were made by company Northern Capital Gateway, Hyundai Motor Manufacturing, BioCad and others. In a study and discussions participants came to a number of conceptual conclusions. First, the issue of developing an employer brand can be supported with business presence in the universities: guest lectures, direct interaction with students as part of the student projects and practices, etc. Second, the existing imbalance between the specialists of technical and managerial professions can be reduced by means of communication of prospective employers with future specialists from the school: the transmission of information to pupils and their parents about current trends in the labor market will have a positive impact on the selection of scarce occupations. Third, the interaction between universities and businesses also need to be developed in terms of the finding a scientific staff who can improve the research in pseudo-scientific areas of the business.



For information

SPIBA is an international, non-profit, independent organization which unites international and Russian companies. SPIBA's mission is to facilitate business development for its members in North West Russia, providing a platform for open dialog, lobbying and collaboration with the government, networking opportunities and the exchange of information with other organizations. Since 2000 GSOM SPbSU is a member of SPIBA. For details: http://www.spiba.ru/about-us