Every year 25 students of the Vienna University of Economics and Business visit GSOM SPbU summer school to immerse in issues of the management of cross-border business activities and study of emerging markets and their idiosyncrasies.
Within three weeks Austrian students combined business with pleasure: on the basis of examples and case studies of Russian firms and industries they studied how to build a competitive strategy in emerging markets and what strategies lead to international success.
As part of the program, students got a unique opportunity to visit the largest Russian international company JSC «Baltika Brewery». Leaders of the company have shared their practical experience and answered questions from the audience.
Mozart, waltz, schnitzel and strudel
In the framework of cultural program on September 13, students of the summer school had a wonderful Viennese evening, presented national costumes, treats, spoke about the traditional cuisine, facts and features of Austria. In the end of the evening, they taught students of GSOM SPbU to dance the Viennese waltz. A week later, Russian students organized a celebration for the Austrians, telling about the culture and traditions of Russia.