September 8, 2016 scientific research seminar was held in GSOM SPbU organized by the Center for the Study of Emerging Market and Russian Multinational Enterprises with participation of professor Tony Fang from Stockholm School of Business. Professor Fang spoke about the main points of his Yin-Yang theory in relation to cross-cultural management, identified weak sides of Hofstede's cultural dimensions theory, and the possibilities of its compensation, using the theory of Yin-Yang. He also noted the importance of taking into account national peculiarities in dealing with foreign partners with the example of representatives of Chinese business.
Tony Fang is an author of Chinese Business Negotiating Style (Thousand Oaks: SAGE) and Att göra affärer i dagens Kina (Stockholm: SNS), as well as a number of important works on cross-cultural management: «Yin Yang: A new perspective on culture», «From 'Onion' to 'Ocean'» and «A critique of Hofstede's fifth national culture dimension». Professor Tony Fang is the deputy editor of the journal Management and Organization Review (MOR); co-editor of the International Journal of Cross Cultural Management (IJCCM), editor of the section «Book reviews» International Business Review (IBR).
Center for the Study of Emerging Market and Russian Multinational Enterprises is established with the intention of deepening and extending knowledge on emerging market multinational enterprises (MNEs), with specific focus on Russian MNEs. It seeks to position itself as a global leader for the study of Russian MNEs, and to bring together academics, practitioners and policy makers to deepen the understanding of the activities of these firms and their broader implications.