Participants of the panel session "Creating Unique Competitive Advantages: How to Become a Leader in the Market, Basing on HR?" raised the issue of the place and role of HR in the company and came to the conclusion that human resources management should go one step ahead of business today.

 

 

Traditions vs. people: St. Petersburg at the sight of the urbanism The panel session "St. Petersburg at the sight of the urbanism: the phenomenon of the third place and the new urban centers" was supported by the Alumni Association of St. Petersburg State University and the Calvert Forum. The participants managed to identify the factors that should be taken into account in the development of cities: the conservatism of citizens in relation to culture and art, the lack of balance in the distribution of socio-cultural activities between the central and distant areas, as well as the low level of interaction between citizens, developers and representatives of public authorities. When discussing the development of creative industries in St. Petersburg, it was suggested that an important role in this process is played by the renovation of industrial areas.   Principles of agile in everyday business life Participants of the panel session with the support of The Boston Consulting Group, "Implementing the principles of agile in the daily life of business," noted that for the agile transformation of the company it is necessary to reduce the hierarchy levels and to increase freedom as the main condition for independent decision-making by subordinates. In addition, agile allows to get rid of unnecessary work, as well as pay special attention to important elements of the project. It involves discussing details with a large number of employees and taking their opinions into account when finalizing the solution.   Keep up with the development of digital Representatives of companies that successfully use digital technologies discussed the possibilities of digital marketing on the panel session "Internet vs. reality: where digital marketing is relevant, and is it possible to be succeed using only it?" The panel was held with the support of PJSC "MegaFon". Participants noted that digital-based marketing on the basis of big data allows you to create the most customized content. At the same time, in the opinion of the majority of speakers, in the digital environment it is very difficult to keep the championship, as it is necessary to constantly invent something new.

 

  

New financial technologies

During the panel session "How to make money with the help of new financial technologies?" speakers told about FinTech, the speakers agreed that this concept has existed for many years. It is associated with innovative technologies that allow you to optimize processes, thereby simplifying operations in the financial sphere. The issue of the regulation of financial technologies in Russia shared the views of speakers: on the one hand, it is necessary to stimulate the introduction of new technologies due to the implementation of the priority project "Digital Economy of the Russian Federation", and on the other - because of the low level of financial literacy of the population, excessive freedom in the use of such technologies can only to do much harm. In addition, participants in the panel session raised the issue of the risks associated with the legality of operations with crypto-currencies and ICO as an instrument for attracting financing, and concluded that the most important thing is a detailed study of the legal side of the project. 

 

 

Restaurant business in time of changes

The panel session "Urban entrepreneurs: restaurant business in time of changes". The participants of the discussion noted that competition in this area is increasing every year, therefore it is extremely important for restaurant business representatives to react as quickly as possible to changes, optimize business processes, reduce costs and seek new opportunities for the development of companies. 

 

 

Culture and business: ways of cooperation

As part of the panel session "Business in the eyes of culture" artistic director of the Bolshoi Drama Theater n. a. G.A. Tovstonogov Andrey Moguchy, the general director of the Lenfilm studio Eduard Pichugin and the adviser to the Director General of the State Hermitage Nikolas Ilyin agreed with the fact that the sphere of art needs professional managers. They consider that education of specialists even in profile universities does not take into account the skills and experience that are necessary for the management of cultural and art organizations.

 

 

The event ended with an unofficial evening program, the concert of jazz quartet. The guests were able to make new contacts and discuss the topics of the day's discussions in friendly atmosphere. 

 

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