From October 3 to 5  the 6th international GSOM Emerging Markets Conference-2019 was held at GSOM SPbU campus “Mikhailovskaya Dacha”. The topic of this year's conference was Management in Digital Age. Within the conference program more than 170 papers from participants from more than 90 universities were presented.

 

About 300 researchers and practitioners from Russia, neighboring countries, Europe, America, Asia, Africa and Australia took part in research tracks, panel sessions, round tables, master classes and workshops.

The conference was opened by a plenary session, the keynote speakers were Mieke de Ketelaere (IMEC, Belgium) with the presentation The Future of Management in the Intelligent Enterprise; Victor Taratukhin (SAP-Stanford Industry Liaison, USA) with the presentation Taking Long-Term Bigger Perspective: Next-Gen Design Thinking and Corporate Cultures of Innovation, and Tatyana Gavrilova (Graduate School of Management St.Petersburg University) with the presentation To Hype or not to Hype: Myths and Overstatements of Digital Transformation.

The main tracks of the conference were devoted to such topics as Entrepreneurship and Innovation, International Strategy of Emerging Market Firms, Digital Economy, The Prospective of Business Education, Public-Private Partnership, Information and Knowledge Management, Healthcare Management, Marketing Strategies, Business in Society, as well as Talent Management.

On the first day, a meeting with the editors of two journals — the Journal of Macromarketing and the Journal of International Marketing took place. Alexander Krasnikov (Loyola University of Chicago, Quinlan School of Business, USA) was moderating the session. Another event of the day was the Knowledge Cafe dedicated to the Linkages between Research and Teaching, where the speaker was Marco van Gelderen from the Free University of Amsterdam, The Netherlands.

On the second day, two round tables were held — Current issues of Case Method Development in Business Education and Research, moderated by was Igor Gladkikh (Associate Professor, Marketing Department GSOM SPbU), and Executive Education Evolution in Business Transformation, moderated by Jean-Paul Larson (HEC, Paris, France).

On the third day, a round table was held on the topic Health Innovation Management: Myths and Reefs, moderated by Andrew Ivanov (Associate Professor, Department of Public Administration at GSOM SPbU), and Vladimir Zholobov (City Center for Medical Prevention, Russia).

 

Richard Germain, Chair of the Program Committee, Professor, Associate Dean for Graduate Programs, College of Business, University of Louisville, USA

“The GSOM Emerging Markets Conference-2019 was dynamic and important event. The focus on technology, intelligent enterprises, artificial intellect and innovations was especially timely and insightful.”

 

Victor Taratukhin, SAP-Stanford Industry Liaison, USA

“I am very pleased to be at the Emerging Markets Conference-2019, which over the years of its existence has grown to a very decent level. GSOM SPbU managed to preserve the cultural code of both the university and the city, and even more - supplement it with its own achievements, as evidenced by the regular entry into the leading rankings of business schools in the world. If we talk about the topic of the conference, in my opinion, management in the era of digital technology should notice the trends that occur in the industry and help in formulating new ideas and approaches. I would like to see more representatives of Russian and international industrial companies at the conference in the future.”

 

Mieke de Ketelaere, IMEC, Belgium

“First of all, Mikhailovskaya Dacha campus is very inspiring, clean, open and has a lot of potential for growth. I believe that emerging markets play an important role in the digital transformation of business. It is important to understand that a different context requires different decisions: company managers in London, Paris and St. Petersburg will make different decisions, finding themselves with similar circumstances. Adaptability of the decision-making system to different conditions for building a business requires a multidisciplinary and multicultural dialogue, which can take place in the conferences such as Emerging Markets Conference-2019.”