07 Dec 2020

GSOM SPbU has launched the Management Essentials: Practical School of Management program for VTB retail business executives

The Graduate School of Management of St. Petersburg State University (GSOM SPbU) together with VTB Bank has launched a pilot customized training program for line managers of VTB's global retail business line — Management Essentials: Practical School of Management. 30 Directors of Operating and Subsidiary offices will be trained in the first launch of the program.


"The Management Essentials: Practical School of Management program is one of the first digital educational products launched by the VTB team together with one of the leading business schools in Russia and with the participation of AFK Sistema, another member of GSOM Advisory Board. Collaboration of business and academic environment allows in a short time to develop customized educational products that maximally take into account the needs of company employees in the development of certain skills and competencies. We are glad that the project, supported by VTB for many years, is in demand by the Bank's employees. At the same time, the involvement of the VTB team and constructive feedback from students allow GSOM SPbU to become even better and meet the most demanding business needs,” said Olga Dergunova, Deputy President and Chairman of the Management Board of VTB Bank, Director of GSOM SPbU.


The program, which is maximally focused on real business practices, is aimed at reducing the adaptation period for new managers and creating a stable base for further development as a manager.


The pilot training course consists of seven modules, including both theoretical part and practice in the form of cases and interactive webinars. A flexible approach and 100% online format allow participants to comfortably combine training and workload. The duration of each module is a week, the entire program is two months.


The content of the modules was developed by the lecturers of the Department of Organizational Behavior and Personnel Management of GSOM SPbU Andrey Zamulin, Marina Latukha, Antonina Lisovskaya under the scientific guidance of Professor Elena Zavyalova. The logic of the course is based on the understanding of the main functions of managers that make up the Management Wheel. Lectures by lecturers and presentations by invited business experts are focused on six central questions: how to avoid typical mistakes of young managers, how to become a leader of your team, what is the general algorithm and approaches to managing different types of employees, taking into account the characteristics of their personality and behavior, the main issues of motivation, involvement and employee development, and sales performance management.


Successful top managers of VTB Bank will take part in the program and share their experience: Deputy President, Chairman of the Management Board Olga Dergunova, Head of the Retail Business Department, Senior Vice President Pavel Kudryavtsev, Head of the Premium Clients Department, Senior Vice President Dmitry Breitenbikher, Head of the Brokerage Department, Senior Vice President Vladimir Potapov, as well as heads of other major Russian and international companies: MTS, Tele2, Post Bank, The Boston Consulting Group.