Professors of the Marketing Department of the Graduate School of Management of St. Petersburg State University (GSOM SPbU) have released the course Marketing in the VUCA world on the online Open Education platform. The course will start on February 15. 

The lecturers are Maria Smirnova, Associate Professor, Head of the Department, Olga Alkanova, Senior Lecturer and Ksenia Golovacheva, Assistant Professor. The course is aimed at developing systematic knowledge on marketing.

During the education, students will study customer behavior in consumer markets, marketing research, STP solutions, product creation and marketing strategy selection for various stages of its life cycle, pricing, communications, branding, and much more.

The course will last 10 weeks and will end on June 30, 2021. At the end of the course, students can receive two credits for the credit at their universities.

Open Education platform is a modern educational platform offering online courses in basic subjects studied at Russian universities. The platform was created by the Association "National Platform for Open Education", established by Lomonosov Moscow State University, SPbPU, St. Petersburg State University, NUST MISIS, HSE, MIPT, UrFU and ITMO University.