Anastasia Laskovaya, Assistant of the Department of Strategic and International Management, Graduate School of Management, St. Petersburg University (GSOM SPbU), in collaboration with other international researchers, has published an article on the Effectuation and causation, firm performance, and the impact of institutions: A multi-country moderation analysis in the Journal of Business Research.

   

The research topic is the influence of regulatory (laws, rules, sanctions), normative (social habits and traditions) and cultural-cognitive (education, beliefs, rituals) institutions operating at the country level on the activities of company managers and on the firm's performance.

  

“The behavior of entrepreneurs can be focused on sequential actions, planning and strategy (causation), and flexible, changing depending on the situation (effectuation). Both formats can be applied and beneficial, depending on the context in which the company operates. We decided to analyze how the context at the level of country institutions affects the effectiveness of the way entrepreneurs choose to manage the company. For example, it turned out that the planned approach works better in countries where financial institutions are well-developed, it means there is access to capital and investment, while in those countries where there are no such instruments, a flexible approach to decision-making will be more effective,” said Anastasia Laskovaya.

   

The study is based on a Global University Entrepreneurial Spirit Students' Survey conducted in 24 countries. For the article, students were selected who are already running their own business.

   

The study was co-authored by Galina Shirokova, Visiting Lecturer at GSOM SPbU, professor at the Higher School of Economics, Michael Morris, Professor at the University of Notre Dame, USA, and Evelyn Michelotta, Associate Professor at the University of Ottawa, Canada.

   

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. It  has a CiteScore of 8.9, impact factor of 4.874.