From April 22, on the educational online platform Youth Empowered - Your Way to Success, you can take a new advanced course for future entrepreneurs and managers from Сoca-Cola in Russia and the Graduate School of Management of St. Petersburg University (GSOM SPbU) - business school No. 1 in Russia. This Entrepreneurial Skills program is completely free of charge.
Coca-Cola in Russia continues to develop the Youth Empowered - Your Way to Success educational platform for young people from 18 to 30 years old who want to find a good job or change their profession. The company engages experts to help young specialists develop soft skills - networking and communication, project and time management, financial literacy and business planning. The program is absolutely free and takes place online.
Since April 22, a new in-depth program "Entrepreneurial Skills," developed in cooperation with the Graduate School of Management of St. Petersburg University, has been available on the platform. Benefits for students which can be gained through the program, will allow students to:
● gain up-to-date applied knowledge about the key stages of starting a new business;
● develop skills that will be useful both in creating your own business and in working on projects within an existing company
● achieve a new depth of entrepreneurial vision, creative thinking and creativity.
During the program’s modules, participants will be able to progress from a creative idea to creating a product and presenting it to investors. It will be useful both for future entrepreneurs and for already working managers. This is an advanced level course, so it is only available after completing one of the basic programs: Business Skills or Social Skills. Based on the results of the program, each participant will receive a joint personal certificate from Youth Empowered and GSOM SPbU.
“We sincerely believe in the huge potential of young people and want to help them realize it, so we continue to invest in the development of educational programs and to attract competent external speakers and partners. It is important for us that only strong courses come out under the Youth Empowered - Your Way to Success brand. Cooperation with the Graduate School of Management of St. Petersburg University — the # 1 business school in Russia — is very valuable for us. The experience of its experts will help students develop entrepreneurial skills that will be useful both for those who want to start their own business and for those who would like to work in large companies,” commented Irina Arkhipova, Director Public Affairs & Communication, Coca-Cola HBC Russia.
The authors of the Entrepreneurial Skills program are professors of GSOM SPbU, as well as entrepreneurs — alumni of the Graduate School of Management, who act as mentors during the course.
“We offer the Entrepreneurial Skills program as a premium program, it is offered only to those who have mastered one of the programs existing on the platform: Business Skills or Social Skills,” said Anastasia Laskovaya, Academic Director of the Entrepreneurial Skillsprogram at GSOM SPbU. — "Our program contains applied and relevant information on how an aspiring entrepreneur can create his or her own business: from coming up with an idea to preparing for a pitch in front of an investor. Information is presented in the most concentrated doses and convenient formats, such as video podcasts with experts, storytelling with heroes, automatic knowledge testing and links to useful materials. Based on the results of the training program, it will be possible to save ready-made checklists, which will be useful when they will be creating startups in the future. Also it should be mentioned that the language of presentation differs from the usual academic format of knowledge presentation adopted at GSOM SPbU. The audience of the Youth Empowered platform consists of young people who are difficult to interest in information presented in a purely academic format. Therefore, we present information in a positive way and feel free to show a sense of humor. "