On November 23, 2021, Yury Blagov, Director of the PwC Center for CSR at the Graduate School of Management, St. Petersburg University (GSOM SPbU) and Irina Bakhtina, Director for Sustainable Development of UC RUSAL and GSOM PhD candidate, presented a joint research paper at the XX Annual colloquium of ABIS — The Academy of Business in Society.

In their report entitled Selling a “Green Product” and the ESG Engagement Strategies, they presented a methodology that allows translating corporate ESG-metrics into ESG values of products and services.