The case of Yulia Aray, Associate Professor of the Department of Strategic and International Management, Academic Director of the Master in Management (MiM) program at the Graduate School of Management of St. San Diego: Cognella, 2021.

A well-known the USA Publishing House Cognella academic publisher included in its collection a case of Yulia Aray's GSOM SPbU case collection "Bumber" Book Bus: in Search of Balance.

“For us, this fact is interesting because of the whole set of cases presented in international libraries and centers, ours was chosen for this selection. This confirms the relevance and effectiveness of the educational materials of our Business School,” said Igor Gladkikh, Director of the GSOM SPbU Case Center.

"Bumper" is the Children's Book Bus-is a social entrepreneurial organization in Russia which helps children to overcome psychological difficulties and barriers with the help of reading. "Bumper" tries to fulfill its main mission-to help kids to fall in love with books by reaching as many children as possible (especially those in orphan houses and remote areas) and providing them with a good selection of high quality literature.

GSOM SPbU is one of the leading centers for creating case studies on business practices in Russia. The business school was the first in Russia to form its own collection in English at The Case Center (until 07/01/2013 - European Case Clearing House). GSOM SPbU cases are available on study programs in any country in the world.