Olga Nikitina, shared the story of the creation of “Korzina na dom” company and spoke about her experience working with GSOM SPbU students in the framework of digital marketing projects. The “Korzina na dom” is a project of GSOM SPbU alumni and an example of creation a successful online business and a well-known brand without having the professional education in digital marketing, but based on “trial and error” and intensive self-education. The unique new GSOM SPbU course "Digital Marketing Management" was created in response to current market inquiries and allows students to develop the competencies required by modern market.
“There is no longer any difference between traditional marketing and digital marketing, one is simply impossible without the other”, - noted Daniil V. Muravskii, GSOM SPbU professor.
The course "Digital Marketing Management" is held in the second semester of the first year of the Management Master's program and taught by Anna Musikhina, Digital Marketing Director of “L'Oréal Russia”, and Daniil Muravskii, GSOM SPbU professor.