During his lecture Alexey Blagirev explained that we live in post-information society. “We are in transition to the configuration, where we are not trying to find the value in information, but algorithms are doing it. And we are trying to teach algorithms”, said the researcher. According to him, the main thing in this process is data culture. For example, MIT professor Erik Brynjolfsson found that when a company works with culture, its return of capital increases by 6.5%, EBITDA and asset turnover grow, while the burden rate decreases.
Alexey Blagirev explained that data culture in company begins with building a data silo. A data silo is a collection of information in an organization that is isolated from and not accessible by other parts of the organization. This model is called digital feudalism. “We are living in the era of digital feudalism. In Russia, it dominates”, said the author.
The next step in working with data culture is creating a data driven culture. A culture in which everyone buys into the idea of using data to make business decisions. And the third step is in spreading data informed culture. The idea is to find the best product configuration relying on the search for the most convenient user experience.
Alexey Blagirev supposed that Russia could have a unique way in this process and reach post- information society without building data driven culture. “As the cost of big data solutions has significantly decreased, managers can no longer centralize these functions and methods of working within the organization. It reminds the movement of the Chinese economy, when they skipped the period of using bank cards, and got directly into QR codes”, said Alexey Blagirev.
According to Alexey Blagirev, we need to change culture gradually. In order to do this companies organize cultural hackathons. For example, in Gartner Company they think that to promote changes it is necessary to cancel the status of business-meetings, give 48 hours for solving any complex task, thus allowing the right for mistake, and not finish the meetings until the participants ask at least 3 really difficult questions.
Moreover, at the lecture, Alexey Blagirev spoke about the culture of working with data in Google and Microsoft, design of new business models, data infrastructure and morality in the digital world.