Victoria Sergeevna Tsybova

Membership in Professional Associations:

• Academy of Нuman Resource Development, 2012–;
• British Academy of Management (BAM), 2013–;

Articles in Academic Journals

• Kucherov, D. G., Zamulin, A. L., & Tsybova, V. S. (2019). HOW YOUNG PROFESSIONALS CHOOSE COMPANIES: EMPLOYER BRAND AND SALARY EXPECTATIONS. Russian Management Journal, 17(1), 29-49.
• Zavyalova, E. K., Kucherov, D. G., & Tsybova, V. S. (2018). Approaches to HRD in Russian IT-companies in the period of economic crisis. Human Resource Development International, 21(4), 319-339.
• Human resource management in Russian companies, leaders of the world economy – Forsight. – 2016 (in print) (with Е.К. Zavyalova, D.G. Kucherov) (in Russian)
• The impact of corporate culture on the innovative work behavior of personnel: problem statement // Corporate culture management. 2015. №1(25). P. 2-9. (in Russian)
• The relationship of strategy and human resource management practices and innovative activity of Russian companies // Russian Journal of Management. 2014. Том 12, №3. P. 3-32. (with Е.К. Zavyalova, E.S. Yakhontova) (in Russian)

• Kucherov, D., Tsybova, V., Lisovskaia, A., & Alkanova, O. N. (2022). Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic? Journal of Business Research, 151, 126-137. https://doi.org/10.1016/j.jbusres.2022.06.053
• Kucherov, D., Alkanova, O. N., Lisovskaia, A., & Tsybova, V. (2022). Employer branding orientation: effects on recruitment performance under COVID-19. International Journal of Human Resource Management.

• Kucherov, D., Tsybova, V. (2022). Employer branding of the company in the context of the COVID-19 pandemic in Russian companies. Russian Journal of Management, 20(1), 108-126. https://doi.org/10.21638/spbu18.2022.105 (in Russian)

• Kucherov, D., & Tsybova, V. (2021). The contribution of e-recruitment practices to e-recruitment outcomes in Russian companies. Measuring Business Excellence. https://doi.org/10.1108/MBE-02-2021-0017

• Kucherov, D., Lisovskaia, A., Alkanova, O. N., & Tsybova, V. (2021). Employer branding practices in Russian divisions of international companies. MANAGEMENT IN RUSSIA AND ABROAD, (2), 69-77. (in Russian)
• Vasiliev, D., Kucherov, D., & Tsybova, V. (2021). The role of the image of Russian government organizations as an employer in attracting young specialists. Public Administration Issues, (3), 180-199. (in Russian)

• Kucherov, D., Zavyalova, E., & Tsybova, V. (2020). High-performance work systems in Russian and Indian IT companies. Russian Journal of Management, 18(2), 235–254. http://elibrary.ru/item.asp?id=43175552
• Kucherov, D. G., Zamulin, A. L., & Tsybova, V. S. (2019). How young professionals choose companies: employer brand and salary expectations. Russian Journal of Management, 17(1), 29-49.
• Zavyalova, E. K., Kucherov, D. G., & Tsybova, V. S. (2018). Approaches to HRD in Russian IT-companies in the period of economic crisis. Human Resource Development International, 21(4), 319-339. https://doi.org/10.1080/13678868.2017.1419736
• Denisov, A.F., & Tsybova, V.S. (2018). "Soft" и "hard" qualities of a company leader. Vestnik (Herald) of St. Petersburg University. Management Series, 17(3), 275-296. https://doi.org/10.21638/11701/spbu2018.302

• Zavyalova, E., Kucherov, D., & Tsybova, V. (2017). Human resource management in Russian companies - leaders of the world economy. Foresight and STI Governance, 11(4), 52-61. https://doi.org/10.17323/2500-2597.2017.4.52.61 (in Russian)
• Tsybova, V.S. (2015). The influence of corporate culture on the innovative work behavior of personnel: problem statement. Corporate culture management, 1(25), 2-9. (in Russian)
• Zavyalova, Е.К., Yakhontova, E.S., Tsybova, V.S. (2014). •  The relationship of strategy and human resource management practices and innovative activity of Russian companies. Russian Journal of Management, 12(3), 3-32. (in Russian)

• Zavyalova, E.K., Tsybova, V.S. Human Resource Management Practices in innovatively active companies. Vestnik (Herald) of St. Petersburg University. Management Series, 2, 136-163. (in Russian)

• Tsybova, V.S., Zavyalova, E.K. Human Resource Management in the innovatively active companies. Kadrovik. Personnel management, 11, 79-86. (in Russian)