On November 12-14, at the Graduate School of Management of St. Petersburg State University (GSOM SPbU),  marketing researchers from several countries will discuss changes in consumer behavior, branding, working marketing strategies and the challenges that companies face in connection with the pandemic, as part of the research track Marketing in time and after COVID-19 at the 7th International Conference Emerging Markets 2020.

 

“Marketing as a discipline, a field of research and a practical sphere today is undergoing a revision, a critical rethinking. Significant changes are taking place both within organizations and in the market as a whole. Adapting to a new reality requires new approaches, tools and practices. How to build effective interaction between companies and customers? How to respond to new consumer inquiries? What drives the spread of digital tools in the market? We invite experts and representatives of the business community to discuss the possibilities and problems of marketing in the situation during and after the pandemic,” said Maria Smirnova, Track Leader, Director of the Center for Strategic Marketing and Innovation at GSOM SPbU.

 

As part of the track, a round table “Bridging the gap between science and practice: What do we know about what consumers know? How do they learn? And how can we educate our consumers?"

 

The 7th International Conference Emerging Markets 2020: New Reality During and After COVID-19 will be held on November 11-18 at GSOM SPbU in an online format at the ZOOM platform. The conference is organized in partnership with The Academy of Business in Society (ABIS), a network of over 100 companies and academic institutions whose expertise and resources are used to invest in sustainable business development in society; Caux Round Table, an international organization of business leaders with a value-based approach to global capitalism; GEM&L is an international group of researchers focusing on language and communication in the business environment.