Graduate School of Management at St. Petersburg University invites scholars, practitioners, and doctoral students to join GSOM EMC community for the 11th conference on October 1 – 5, 2024.
Theme: Economy, management, finance: sustainability and efficiency in the period of turmoil.
GSOM Economy & Management Conference (GSOM EMC) is an annual event organized by the Graduate School of Management of St. Petersburg University, a prestigious institution in Russian business education with accreditations from EQUIS, AACSB, and AMBA. Initially known as the Emerging Markets Conference when it debuted in 2014, the GSOM EMC has evolved into a vibrant and dynamic platform for global scholars and business professionals to engage in networking, exchange research insights, and share practical experiences across a diverse array of topics. Its academic sessions and associated events joined together more than 2500 leading scholars and business practitioners all over the world. The conference encourages and promotes research and creates dialog between academics and practitioners in various fields of management, business, and economy.
With the current global landscape marked by increasing turbulence impacting businesses and public entities in various sectors such as economics, management, finance, and policies, it has become imperative not only to adapt and endure but also to identify new avenues for enhancing efficiency. These challenging times present unique opportunities for unexplored development paths. The upcoming 11th GSOM EMC in 2024 will delve into discussions on sustainability and efficiency within the realms of economy, management, and finance, emphasizing the integration of innovative approaches into organizational practices.
The conference will address pressing issues including the impact of economic, political, and environmental uncertainties on firms' strategies and operations, identification of new efficiency drivers in the current context, the role of financial innovations in fostering sustainability and efficiency, contributions of institutions to sustainable development at various levels (companies, cities, regions), shifts in international cooperation amidst turmoil, and the significance of agility and sustainability for business and national recovery efforts. By fostering dialogue on these critical topics and others related to the conference theme, the aim is to stimulate further advancements and breakthroughs among scholars and practitioners.
To enhance networking opportunities and collaboration, the 11th GSOM EMC will be held in a hybrid format with most sessions conducted in English while round tables involving practitioners, some selected sections and associated events will be held in Russian with simultaneous translation services available.
The conference also provides an additional program for full-time participants, including the “School of the Author of the Russian Journal of Management”, trainings using VR technologies, a master class from the Teaching Excellence Lab, a tour of the ultramodern GSOM St. Petersburg State University "Mikhailovskaya Dacha" campus with a study of the work of hybrid classrooms.
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The aggravation of global problems and the current geopolitical crisis require businesses to become more deeply and systematically involved in achieving the UN Sustainable Development Goals. For domestic companies, the UN SDGs are supplemented and adjusted by the National Development Goals of Russia. The transformation of the ESG agenda leads to a rethinking of the principles and tools for interaction between business and society based on the creation of various types of value. Such traditional forms of business activity as “green” business and social entrepreneurship, corporate charity and corporate volunteering pose new tasks for managers that require theoretical understanding and the development of practical recommendations.
The two-day track “Business in Society: Rethinking the Agenda” provides participants with a unique opportunity to discuss current issues with an international group of scholars from leading Business Schools and Universities, as well as representatives of business and non-profit organizations. We invite paper proposals that relate to a meaningful rethinking of the agenda of interaction between business and society, as well as analysis of current practices and experience of companies implementing relevant approaches.
The track will be supplemented by two round tables, which will be held for Russian-speaking business and academic audiences. We invite participants to an open discussion on the development of corporate volunteering, as well as on the problems of implementing the educational module “Service Learning”.
Suggested topics include (but are not limited to):
Olga Nikiforova, GSOM SPbU o.nikiforova@gsom.spbu.ru
Dmitry Kucherov, GSOM SPbU
kucherov@gsom.spbu.ruThe track "Human Capital and Organizational Sustainability: New approaches and Solutions" is a space for dialogue between experts, specialists and representatives of the academic and business community who are interested in the development of human capital and sustainability of organizations in changing reality.
The main goal of the track is to discuss and search for new approaches, strategies and solutions that will allow organizations to develop and manage human capital for sustainable development in the modern world.
Suggested topics include (but are not limited to):
Many types of macroeconomic risks affect strategies of multinational enterprises (MNEs). There is a growing need to investigate how particular economic and political changes and challenges shape the environment where businesses operate, and how firms respond to it. The track suggests examining both business strategies and non-market approaches that firms deploy towards geopolitical and social turbulences. Emerging market MNEs are politically involved with their home governments in an iterative way to obtain favorable business outcomes. Many of these firms elude direct engagement with the government but actively adapt to institutional pressures by implementing partnership strategies to build political capital and investing in social projects that benefit the country’s social image to gain legitimacy. By deploying social investments as part of their non-market strategies, MNEs have better chances of mitigating institutional volatility and adapting and influencing the host country’s new business projects. In unstable institutional contexts, cultivation of the new political connections between MNEs and home government can serve as a useful tool in mitigating political risk for both sides. Investing in the projects on pair with the government seems to be a tool that helps firms mitigate institutional volatility, reduce transaction costs, and gain a closer relationship between the private and public sectors.
Suggested topics include (but are not limited to):
Elena Orlova, GSOM SPbU
Tatyana Martynova, GSOM SPbU
Vadim Klimachev, GSOM SPbU
v.klimachev@gsom.spbu.ruDay 1. Language and Professional Communication in Business and Business Education.
The themes to discuss (but not limited to):
Day 2. Roundtable "Professional Language and Communication. New trends in training business communicators. Expert opinions from different industries." The business audience:
Global communicators who carry out international projects in organizations. Employees of national and international companies who are interested in the discussion of questions on global communications, language and business in time of unprecedented changes and sustaining cultural exchange.
Discussion Points:
Maria Smirnova, GSOM SPbU smirnova@gsom.spbu.ru
Alina Ruchyeva, GSOM SPbU
a.rutchyeva@gsom.spbu.ruMarketing as a discipline, area of studies, and practical field is facing constant renewal related to the globalization and digitalization of businesses, ever-fragmenting consumer markets, and growing pressures of accountability. Currently marketing is under pressure as consumers – firms – society – technology relationships take new forms and establish new forms of interaction. This focus on turbulence underpins a question on how many classic marketing concepts, approaches, strategies, and constructs are applicable under these conditions? What should be re-considered and re-discovered?
Suggested topics include (but are not limited to):
Round table "What defines success in managing customer experience (CX)?" (in Russian)
Moderator: Alina S. Ruchyeva
Tatyana Gavrilova, GSOM SPbU gavrilova@gsom.spbu.ru
Nikolay Zenkevich, GSOM SPbU
zenkevich@gsom.spbu.ruManagement science, data and knowledge are key assets of XXI century companies. In today's digital economy, advances in technology are changing the way people work, interact, think and coordinate their activities. Operations management (OP) includes all the main processes of managing production activities: from the production of goods and services to their delivery to the end consumer. Business informatics (BI) is an interdisciplinary field that includes the economics of digitalization, based on computer science concepts, it develops and applies information technology (IT) and information management (IM) methods for the benefit of business. Of interest here is the interaction of digital technologies with organizations as socio-economic systems.
Operations management and business informatics are concerned with efficient operations based on information technology and its applications. These include business analytics, big data, data management, information and knowledge management, ERP systems, decision making, IT project management, intelligent applications and many other areas.
Suggested topics include (but are not limited to):
The track consists of some consecutive academic sessions on public sector governance and performance, including issues of public finance, public utilities, education.
Anastasia Golubeva, GSOM SPbU
golubeva@gsom.spbu.ruThe track consists of two consecutive academic sessions and round table. The questions of smart technologies applying in urban management are going to be discussed.
Round table: “Methodology for monitoring the development of smart sustainable cities”. The round table will be held in Russian.Peter Yablonsky, SPbU SPb NIIF of the Ministry of Health of Russia
Piotr_Yablonskii@mail.ru
Andrey Ivanov, GSOM SPbU ivanov@gsom.spbu.ru
The track unites 3 consecutive academic sessions on issues of Health Care Policy, Management, and Innovations and a round table on the actual agenda. The round table will be held in Russian.
Karina Bogatyreva, GSOM SPbU
k.bogatyreva@gsom.spbu.ruToday, entrepreneurs must establish their businesses and compete in turbulent environments. Increased uncertainty forces entrepreneurial endeavours to rethink their behaviours in order to capitalize on emerging opportunities and overcome threats. Today’s entrepreneurs must be even more adaptable, fast to make decisions, and resilient to stress. At the same time, environmental complexity warranties development of different facets of entrepreneurial activity, highlighting the diversity of the entrepreneurship realm. It therefore challenges us to look beyond the conventional blueprints for launching companies and to take into account different avenues for innovation and social impact.
Suggested topics include (but are not limited to):
Darko Vucovic, GSOM SPbU
d.vukovic@gsom.spbu.ruThe track on "Revolutionizing Finance: Navigating the Digital Transformation" covers a comprehensive exploration of diverse, state-of-the-art topics that highlight the transformative effects of digital technology on finance. This includes the revolutionary roles of blockchain technology and cryptocurrencies in forging decentralized financial systems, alongside the development of Central Bank Digital Currencies that strive to merge digital currency advantages with traditional banking stability. The track also emphasizes innovations in digital payments and mobile banking as critical for broadening financial service access, particularly in emerging markets, while Artificial Intelligence and Machine Learning are spotlighted for their unprecedented contributions to fraud detection, risk management, and the personalization of banking services. Ensuring data privacy and security is vital, addressing the intricate challenges of safeguarding sensitive financial data within an increasingly connected global landscape. This track further ventures into the dynamic world of FinTech startups, which are at the forefront of fostering innovation and collaboration within the financial sector and scrutinizes the pivotal role of digital finance in advocating for sustainable and “green” finance initiatives. Regulatory and ethical considerations could be also examined, underscoring the necessity of balancing innovation with consumer protection and ethical standards. Additionally, the significance of digital identity systems in building trust and efficiency in financial transactions is of interest in this section. Also, the track anticipates future trends, including the potential ramifications of quantum computing and the broad, cross-industry impacts of digital finance, thereby facilitating a rich dialogue on the ongoing evolution, and reshaping of the financial domain in the digital era.
Suggested topics include (but are not limited to):
Alexandr Bukhvalov, GSOM SPbU
Elena Rogova, GSOM SPbU
e.rogova@gsom.spbu.ruThroughout its development, GSOM SPbU is developing Strategic Finance research. Strategic Finance involves evaluating the efficiency and effectiveness of implementing long-term development objectives for a company, institution, or society at large. The analysis of financial outcomes resulting from strategic choices utilizes a diverse set of tools that are constantly evolving due to increasing uncertainties. Therefore, decision-making under uncertain conditions is a focal point within this field.
The second aspect of Strategic Finance pertains to digitalization and the adoption of new financial modeling tools such as machine learning, financial technologies, and blockchain technology.
The third domain within Strategic Finance focuses on financial aspects of sustainability and their quantification. Discussions in this area revolve around green financing, sustainability ratings, and their impact on corporate strategic decisions.
Suggested topics include (but are not limited to):
Round Table “Corporate Governance in a Digital Reality” invites leaders of companies, practitioners, researchers and interested participants to discuss how the tools of digital management change the landscape of corporate governance in Russian and international companies. We will delve into benefits and challenges of this new reality.
Board members, CEOs of Russian companies, Russian and international researchers, business practitioners, undergraduate and postgraduate students are invited to participate in the discussion.
The round table will be held in Russian, with simultaneous translation into English.
You can propose a special event (track, section, or roundtable) if you feel it can contribute to the discussion, collaboration, and networking success of the conference. The deadline for proposals of such events is May 15, 2024б contact — Nikita Porokhin (n.porokhin@gsom.spbu.ru, +79168339740, working hours: Monday-Friday, 9 a.m. to 6 p.m.)
Information will be soon
| May 31 |
Acceptance of reports |
| June 1 – June 30 |
Approval of reports |
| October 1-2 | Doctoral Colloquium |
| October 3-5 | Main conference events |
| For free |
|
| 1000 rub. |
speakers |
| 2000 rub. | listeners – full-time participation in the main conference program |
| 3000 rub. | listeners – online participation in the main conference program |
| 1500 rub. | participation in the associated event “School of the Author of the Russian Journal of Management” |
Nikita Porokhin,
Conference manager
n.porokhin@gsom.spbu.ru.
+79168339740
Working hours:
Monday-Friday, 9 a.m. to 6 p.m.
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