Sergey Igorevich Kiryukov

• 1994-2000, School of International Management, St. Petersburg State University of Economics and Finance, Assistant professor,   Associate Professor
• 1992-1994, Marketing VP, DAOLTA Consulting Firm

Teaching Experience

• 1990–2010, Marketing, Organizational Behaviour, Sales Management, Distribution Management, Retailing, Logistics, Marketing Logistics, Marketing Management, Advertising and Sales Promotion, Merchandising, International Management

Consulting Projects     

• 2000-2003, Arnaut;
• 1997-2004, Karavay;
• 1994-1995, Soyuzcontract

Books & Textbooks

• Marketing channel management. SPb: GSOM, 2010.

Articles in Refereed Journals

• Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., & Kiryukov, S. I. (2020). Own trade mark as a brand. MARKETING AND MARKETING RESEARCH, (2), 104-118.
• Starov, S. A., Cherenkov, V. I., & Kiryukov, S. I. (2018). Trademark license agreement as a branding tool. BRAND MANAGEMENT, (1), 60-78.
• Kiryukov, S.I., & Landgraf, P.A. (2014). Corporate rebranding of market-oriented companies: theoretical foundations and directions for further research. VESTNIK OF ST. PETERSBURG UNIVERSITY. MANAGEMENT. 2, 35-59.
• Kiryukov S.I., Klementyeva M.A. (2018) INTERNATIONALIZATION AS A FACTOR OF ACCELERATING THE DEVELOPMENT OF INNOVATIONS IN BUSINESS. Bulletin of Education and Science Development of the Russian Academy of Natural Sciences. 3, 7-20.
• Evolution of the theory of marketing channels management // Vestnik of St. Petersburg. Management. 2011 (2). p. 95–112.
• Development of the concept of supply chain management: a marketing approach // Vestnik of St. Petersburg. Management. .2011 (4). p. 97-111 (co-authored with K. Krotov).
• The concept of sales management: a practical approach for analyzing the strategy and tactics of firms // Problems of modern economics. 2006. No. 1/2. p. 169–173 (co-authored with D. Barkan, L. Nikitina).
• Formation and development of marketing logistics // Vestnik of St. Petersburg. Management. 2006 (3). p.44–61.

Chapters in Books

• Human Resource Management and Ethics in International Business // International Management / Ed. S.E. Pivovarov, D.I.Barkan, L.S.Tarasevich, A.I. Maisel. SPb .: Peter, 2000. p. 542–568.
• Functions, conditions and grouping of trial markets // Problems of the firm's economy. SPb ., 1998.

Cases

• Experience of Iskrasoft Company: on the Threshold of Strategic Changes // Marketing: Cases from the collection of GSOM SPbU, 2009. p. 143–168 (co-authored with DI Barkan, LL Nikitina).
• Marketing strategy of the Pyaterochka retail chain and regional development (co-authored with DI Barkan). Methodological recommendations for working with a case // Strategic management of Russian companies / Ed. I. V. Gladkikh, V. S. Katkalo, S. P. Kushcha. SPb, 2005. p.55–93.
• Consulting experience in marketing organization: three in one // Marketing: cases from the collection of GSOM SPbU / Ed. I.V. Gladkikh. 2008. p. 251–256.
• Star Factory: Control and Evaluation of Marketing Effectiveness // Marketing: Cases from the collection of GSOM SPbU / Ed. I.V. Gladkikh. 2008. P. 257–262.