Olga N. Alkanova

Senior Lecturer, Marketing Department

Olga N. Alkanova
Courses

Consumer Behavior, in Russian (Bachelor program)

Business Project, in English (Master program)

Marketing, in Russian (executive programs)

Marketing in VUCA-world, in Russian (MOOC)

Quantitative Methods of Business Research, in English (Master program)

Research and Knowledge Management Skills, in English (Master program)

Research Seminar I, in English (Master program)

Research Seminar II, in English (Master program)

EDUCATION

  • Candidate of Science (Economics), St. Petersburg University, 2012
  • Doctoral Program, St. Petersburg State University, 2008-2011
  • Specialist Degree (Marketing), St. Petersburg State University, 2008

RESEARCH INTERESTS

  • Consumer Behavior
  • Digital Competence
  • Market Research
  • Branding and Brand Management
  • Brand Equity Assessment

ACADEMIC AND ADMINISTRATIVE POSITIONS

ACADEMIC POSITIONS

  • Senior Lecturer, Marketing Department, Graduate School of Management, St. Petersburg University. 2015 – present
  • Assistant Professor, Marketing Department, Graduate School of Management, St. Petersburg University (2010-2013 adjunct faculty, 2013-2015 – core faculty). 2010 – 2015

ADMINISTRATIVE POSITIONS

  • Co-head, Assurance of Learning Committee, Graduate School of Management, St. Petersburg University. 2018 – present
  • Head (2018-2019), member (2019-2020) of Educational Programs Committee in Economics and Management, St. Petersburg University
  • Head (2017-2018), member (2015-2017) of Educational Programs Committee of Graduate School of Management, St. Petersburg University
  • Academic Director, Master in Management Program. 2015 – 2017, 2019 – 2020
  • Academic Director, Master in International Business Program. 2013 – 2016
  • Manager, Research Projects Department, St. Petersburg University. 2011 – 2013

OTHER PROFESSIONAL ACTIVITIES

SELECTED RESEARCH PUBLICATIONS

Articles in Refereed Journals

 

Conferences (in total – more than 15)

Case Studies

INTERNATIONAL ACADEMIC EXPERIENCE

  • “Teaching in Online and Hybrid Classes: Key Elements for Success” Seminar, Harvard Business Publishing, 2021
  • ‘Instructional Design for e-Learning’ by Tim Slader, 2020
  • AACSB Art and Science of Teaching Seminar, Singapore, 2018
  • EFMD Executive Academy, Prague, Czech Republic 2017
  • AACSB Assurance of Learning Seminars I&II, Budapest, Hungary, 2015
  • Strategic University Management Program, King’s College London, UK, 2014

OTHER PROFESSIONAL ACTIVITIES

  • Member of the working group for international collaborations development, Association of Leading Universities in Economics and Management. 2015 – 2017.
  • Invited jury member for L’Oreal Brandstorm, including International Finals. 2014 – 2016.
  • Member of European Marketing Academy (EMAC). 2012 – present
  • Member of American Marketing Association (AMA). 2020 – present
  • Member of Academy of Marketing Science (AMS). 2013 – 2020.
  • Member of British Academy of Marketing (AM). 2011 – 2014.
  • Member of the talent pool of the Russian Association of Business Education (RABE). 2016 – 2017.
  • Leading Marketing Specialist, Ekotek Ltd. 2008 – 2011.
  • Marketing Specialist of Strategic Marketing Department, “Teaspoon” Chain. 2005 – 2008.

HONORS AND AWARDS

  • «PERSOGRAPHICS: Typologizing personalization in the context of AI solutions in online retail», 2021-2022 (head of project, SPbU grant)

News

13 October 2021 | All news | Conferences | Кучеров Дмитрий Геннадьевич | Алканова Ольга Николаевна | Лисовская Антонина Юрьевна
GSOM SPbU Emerging Markets 2021: Experts Discuss Employer Branding in the Post-Covid World

Experts discussed the results of an analysis of the transport preferences of citizens, their changes during the pandemic and the impact on transport reform in the city during the round table "Smart Transport Solutions", which was held as part of the 8th international Emerging Markets conference 2021 of the Graduate School of Management of St. Petersburg University (GSOM SPbU).

11 October 2021 | All news | Achievements | Алканова Ольга Николаевна | Ласковая Анастасия Кирилловна | Андрианов Александр Юрьевич
HYBRID LEARNING - GSOM SPBU: HOW WE CREATED A NEW LEARNING FORMAT

One of the key events for the Graduate School of Management of St. Petersburg University (GSOM SPbU) was creating a hybrid learning format last year. The business school has found such a successful response to the pandemic challenge that it is now being introduced into everyday "peaceful" practice. How was it? Here we call on the participants of the HYBRID LEARNING project.

2 September 2021 | All news | Алканова Ольга Николаевна | Achievements
GSOM SPbU expert joined the jury of the Wharton-QS Reimagine Education Awards

Olga Alkanova, Senior Lecturer at the Marketing Department of the Graduate School of Management, St. Petersburg University (GSOM SPbU), will join the board of judges in the selection of the best for the Wharton-QS Reimagine Education Awards 2021.

7 June 2021 | All news | Алканова Ольга Николаевна | Арзуманян Максим Юрьевич | Лисовская Антонина Юрьевна | Дерманов Василий Константинович | Верховская Ольга Рафаиловна | Езерская Оксана Михайловна | Латуха Марина Олеговна | Завьялова Елена Кирилловна | Соколов Дмитрий Николаевич | Корпоративные программы
The program"HR MANAGER AS A BUSINESS PARTNER" FOR ROSNEFT PROGRAM HAS ENDED AT GSOM SPBU

On June 4, 2021, at the Graduate School of Management St Petersburg University (GSOM SPbU) the “HR-manager as a business partner” corporate training program for Rosneft was completed. 30 HR-managers and 28 subsidiaries of the company took part in the program.

13 April 2021 | All news | Лисовская Антонина Юрьевна | Кучеров Дмитрий Геннадьевич | Research | Алканова Ольга Николаевна
EXPERTS OF GSOM SPbU HAVE STUDIED HOW EMPLOYER BRANDING AFFECTS RECRUITMENT DURING THE CRISIS PERIOD

Experts from the Graduate School of Management of St. Petersburg University (GSOM SPbU) have studied the employer branding practices of the most prominent Russian companies during the coronavirus crisis as part of the research “Employer branding in companies in a pandemic: goals, tools, results”. The main conclusion is that employer brand focus and unique employer value proposition for different employee audiences lead to success in recruitment.

1 February 2021 | Lectures | Алканова Ольга Николаевна | Головачева Ксения Сергеевна | Смирнова Мария Михайловна | All news
GSOM SPbU professors have released an open course on marketing on the Open Education platform

Professors of the Marketing Department of the Graduate School of Management of St. Petersburg State University (GSOM SPbU) have released the course Marketing in the VUCA world on the online Open Education platform. The course will start on February 15. 

1 February 2021 | Lectures | Алканова Ольга Николаевна | Головачева Ксения Сергеевна | Смирнова Мария Михайловна | All news
GSOM SPbU alumnus and a student were shortlisted for AMBA & BGA Excellence Awards 2021

Graduate of the Graduate School of Management of St. Petersburg University (GSOM SPbU) Ivan Syreishchikov and student of the Business School Ramil Khantimirov were shortlisted for the international AMBA & BGA Excellence Awards 2021.

More news

Other professors
of the department

Olga N. Alkanova
Olga N. Alkanova
Senior Lecturer, Marketing Department
Igor V. Gladkikh
Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Ksenia S. Golovacheva
Ksenia S. Golovacheva
Senior Lecturer, Marketing Department
M. Deniz Dalman
M. Deniz Dalman
Associate Professor, Marketing Department
Sergey I. Kiryukov
Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Maria M. Smirnova
Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Sergey A. Starov
Sergey A. Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Johanna Pia Maria Frösén
Johanna Pia Maria Frösén
Associate Professor, Marketing Department
Vitally I. Cherenkov
Vitally I. Cherenkov
Professor, Marketing Department
Megi M. Gogua
Megi M. Gogua
Assistant Professor
Alina S. Rucheva
Alina S. Rucheva
Assistant Professor
Kleopatra Konstantoulaki
Kleopatra Konstantoulaki
Associate Professor

Don't miss out
on important GSOM News!

Programs

При использовании данного сайта Вы подтверждаете свое согласие на использование ВШМ СПбГУ cookie файлов. С подробной информацией Вы можете ознакомиться, перейдя по ссылке.

OK