Olga Nikolaevna Alkanova

Associate Professor, Marketing Department

Chairman, Assurance of Learning Committee    

Head, Teaching Excellence Lab in Business Education

Olga Nikolaevna Alkanova
Courses

Consumer Behavior, in Russian (Bachelor program)

Business Project, in English (Master program)

Marketing, in Russian (executive programs)

Marketing in VUCA-world, in Russian (MOOC)

Quantitative Methods of Business Research, in English (Master program)

Research and Knowledge Management Skills, in English (Master program)

Research Seminar I, in English (Master program)

Research Seminar II, in English (Master program)

EDUCATION

  • Candidate of Science (Economics), St. Petersburg University, 2012
  • Doctoral Program, St. Petersburg State University, 2008-2011
  • Specialist Degree (Marketing), St. Petersburg State University, 2008

RESEARCH INTERESTS

  • Consumer Behavior
  • Digital Competence
  • Market Research
  • Branding and Brand Management
  • Brand Equity Assessment

ACADEMIC AND ADMINISTRATIVE POSITIONS

ACADEMIC POSITIONS

  • Senior Lecturer, Marketing Department, Graduate School of Management, St. Petersburg University. 2015 – present
  • Assistant Professor, Marketing Department, Graduate School of Management, St. Petersburg University (2010-2013 adjunct faculty, 2013-2015 – core faculty). 2010 – 2015

ADMINISTRATIVE POSITIONS

  • Co-head, Assurance of Learning Committee, Graduate School of Management, St. Petersburg University. 2018 – present
  • Head (2018-2019), member (2019-2020) of Educational Programs Committee in Economics and Management, St. Petersburg University
  • Head (2017-2018), member (2015-2017) of Educational Programs Committee of Graduate School of Management, St. Petersburg University
  • Academic Director, Master in Management Program. 2015 – 2017, 2019 – 2020
  • Academic Director, Master in International Business Program. 2013 – 2016
  • Manager, Research Projects Department, St. Petersburg University. 2011 – 2013

OTHER PROFESSIONAL ACTIVITIES

SELECTED RESEARCH PUBLICATIONS

Articles in Refereed Journals

 

Conferences (in total – more than 15)

Case Studies

INTERNATIONAL ACADEMIC EXPERIENCE

  • “Teaching in Online and Hybrid Classes: Key Elements for Success” Seminar, Harvard Business Publishing, 2021
  • ‘Instructional Design for e-Learning’ by Tim Slader, 2020
  • AACSB Art and Science of Teaching Seminar, Singapore, 2018
  • EFMD Executive Academy, Prague, Czech Republic 2017
  • AACSB Assurance of Learning Seminars I&II, Budapest, Hungary, 2015
  • Strategic University Management Program, King’s College London, UK, 2014

OTHER PROFESSIONAL ACTIVITIES

  • Member of the working group for international collaborations development, Association of Leading Universities in Economics and Management. 2015 – 2017.
  • Invited jury member for L’Oreal Brandstorm, including International Finals. 2014 – 2016.
  • Member of European Marketing Academy (EMAC). 2012 – present
  • Member of American Marketing Association (AMA). 2020 – present
  • Member of Academy of Marketing Science (AMS). 2013 – 2020.
  • Member of British Academy of Marketing (AM). 2011 – 2014.
  • Member of the talent pool of the Russian Association of Business Education (RABE). 2016 – 2017.
  • Leading Marketing Specialist, Ekotek Ltd. 2008 – 2011.
  • Marketing Specialist of Strategic Marketing Department, “Teaspoon” Chain. 2005 – 2008.

HONORS AND AWARDS

  • The letter of gratitude from Olga Dergunova, Deputy President and Chairman of VTB Bank Management Board, GSOM SPbU Director, for methodological work in the process of transformation lessons into hybrid format (2021)
  • «PERSOGRAPHICS: Typologizing personalization in the context of AI solutions in online retail», 2021-2022 (head of project, SPbU grant)

News

5 May 2023 | All news | Conferences | Наука | Методология преподавания | Алканова Ольга Николаевна
The Meeting of the Federal Educational and Methodological Association in the Field of Higher Education Took Place at GSOM SPbU

The Pashkus Readings conference held by the Graduate School of Management of St. Petersburg University (GSOM SPbU) was opened by the meeting of the Federal Educational and Methodological Association (FUMO) in the field of higher education. Representatives of 98 universities from all over the country gathered at the Mikhailovskaya Dacha campus of Saint Petersburg University on April 26 to discuss current issues of development and implementation of economics and management educational programs

7 March 2023 | All news | Алканова Ольга Николаевна | Методология преподавания
Find Out More About GSOM SPbU at the 7th Saint Petersburg International Labor Forum

Experts from the Graduate School of Management of St. Petersburg University (GSOM SPbU) will speak at the 7th Saint Petersburg International Labor Forum. The largest international event in the sphere of human capital development for company executives and employees, representatives of the scientific community and government agencies, experts and researchers from various fields will be held on March 15 — 17. Information on the Business School may be found on SPbU stand in ExpoForum

10 January 2023 | All news | Алканова Ольга Николаевна | IT | Методология преподавания
The Graduate School of Management of SPbU and Moscow City University Agreed on Joint Development of Innovative Learning Approaches

Olga Dergunova, Deputy President and Chairman of VTB Bank Management Board, GSOM SPbU Director, and Igor Remorenko, Moscow City University Rector, met at GSOM SPbU Mikhailovskaya Dacha campus to discuss new learning formats and implementation of advanced technologies in the learning process. Heads of GSOM SPbU strategic development areas and MCU vice-rectors took part in the event

6 December 2022 | All news | Алканова Ольга Николаевна | Арай Юлия Николаевна | Master programs | Методология преподавания
GSOM SPbU Presented Hybrid Learning and Flagship Program at the Saint Petersburg Scientific and Educational Salon

Professors of the Graduate School of Management of St. Petersburg University told about the benefits of learning at the Business School at the Saint Petersburg Scientific and Educational Salon. The largest event demonstrating educational, research and innovation activities of the city's educational institutions took place from 1 to 3 December at the ExpoForum Convention and Exhibition Center

28 November 2022 | All news | Методология преподавания | Алканова Ольга Николаевна | Благов Юрий Евгеньевич
GSOM SPbU Professors Became Members of the Federal Educational and Methodological Association's Task Groups

Yuriy Blagov, Director of the Center for Corporate Social Responsibility, Olga Alkanova, Head of the Teaching Excellence Lab in Business Education and Zhanna Khomyakova, Head of the Department of Educational Initiative Analysis and Coordination, Risk Coordinator at VTB Bank, a strategic partner of the Graduate School of Management of Saint Petersburg University, became experts of the Federal Educational and Methodological Association in Higher Education for the integrated group of programs 38.00.00 "Economics and Management"

27 September 2022 | All news | Методология преподавания | Алканова Ольга Николаевна | Орлова Елена Владимировна
GSOM SPbU Professors Participated in PJSC Gazprom Labor Festival as Experts

A competition for teachers of educational divisions of the company's subsidiaries took place in Kaliningrad as part of PJSC Gazprom Labor Festival. Olga Alkanova, Head of the Teaching Excellence Lab in Business Education of GSOM SPbU and Elena Orlova, Head of the Department of Foreign Languages in Management at GSOM SPbU, took part in the event as experts: helped to evaluate the contestants' self-presentations and lesson plans designed using up-to-date technical aids and learning technologies.

14 July 2022 | All news | Цыбова Виктория Сергеевна | Кучеров Дмитрий Геннадьевич | Лисовская Антонина Юрьевна | Алканова Ольга Николаевна
An article by GSOM SPbU experts published in an ABS rated journal

Academic article Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic? by the experts from the Graduate School of Management of Saint Petersburg University (GSOM SPbU) was published in the Journal of Business Research — an international ABS rated journal (level B)

1 July 2022 | Алканова Ольга Николаевна | All news | Методология преподавания
Continuous Improvement in Action: How one of the main GSOM SPbU Values is put into Practice

Continuous improvement philosophy at GSOM SPbU implies constant enhancement of the academic programs to ensure that the Business School alumni gain up-to-date knowledge, skills and expertise and become competitive in the international labor market. GSOM Experts talk about the methods and results of The Assurance of Learning Committee's work. 

24 June 2022 | All news | Алканова Ольга Николаевна
University Business Schools as Full-fledged Players on the Corporate Education Market: Olga Dergunova told at the Corporate Education Leaders Forum

The First Corporate Education Leaders Forum was held in Lipetsk on 20–24 June. Managers and representatives of educational divisions of companies, training centers, business schools and universities discussed the new promising cooperation vectors. 

24 June 2022 | All news | Алканова Ольга Николаевна | Методология преподавания | IT
GSOM SPbU presented a universal concept of a hybrid classroom for universities

The Graduate School of Management St. Petersburg University (GSOM SPbU), with the support of VTB Bank, started its digital transformation in 2018. That is why the Business School was better equipped than others for the emergency shift to distance learning during the pandemic and became a pioneer in implementation of hybrid learning and teaching in the country

More news

Other professors
OF THE DEPARTMENT

Olga Nikolaevna Alkanova
Olga Nikolaevna Alkanova
Associate Professor, Marketing Department, Head of Teaching Excellence Lab
Vitaliy Ivanovich Cherenkov
Vitaliy Ivanovich Cherenkov
Professor, Marketing Department
Igor Valentinovich Gladkikh
Igor Valentinovich Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Sergey Igorevich Kiryukov
Sergey Igorevich Kiryukov
Senior Lecturer, Marketing Department
Maria Mikhailovna Smirnova
Maria Mikhailovna Smirnova
Associate Professor, Head of Marketing Department. Head of Research Center for Strategic Marketing and Innovations
Sergey Alexandrovich Starov
Sergey Alexandrovich Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Alina Sergeevna Rucheva
Alina Sergeevna Rucheva
Assistant Professor, Marketing Department
Ekaterina Andreevna Nazarenko
Ekaterina Andreevna Nazarenko
Marketing Department

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