Mrs. Alina S. Rucheva

Assistant Professor, Marketing Department

Mrs. Alina S. Rucheva

EDUCATION AND ACADEMIC DEGREES

  • Doctoral Program, Graduate School of Management St. Petersburg University, 2013–2016.
  • Master in Journalism, «Business media and business communications» program, Faculty of Journalism, St. Petersburg University, 2013.
  • Specialist Program in «Mathematical Methods in Economics» (SPbSU, Faculty of Economics, 2009)

RESEARCH

  • Marketing strategy
  • B2B marketing
  • Supply Chain Management

SELECTED PAPERS AND PUBLICATIONS

Publications in Scientific Magazines

  • Berezinets, I. V., Zenkevich, N. A., Rucheva, A. S., Nikolchenko, N. K. (2020). Do supply chains coordinate buyback contracts? Vestnik of St. Petersburg University. Management, 19 (4), 461-492
  • Berezinets, I. V., Zenkevich, N. A., Nikolchenko, N. K., Rucheva, A. S. (2019). Apply a retro bonus contract to coordinate the supply chain. Vestnik of St. Petersburg University. Management, 18 (3), 317-340
  • Rucheva, A. (2019). Category Management: the State of Research. Contributions to Game Theory and Management, 12, 295-302.
  • Barcan D.I., Rucheva A.S. (2015) Strategic Marketing as Value Navigation. Vestnik of St. Petersburg University. Management, 18 (3), 317-340 , 14(4), 3-38
  • Rucheva A.S. (2014) Category management in the retail sales channel: the essence of the concept and current research areas. Vestnik of St. Petersburg University. Management, 14(3), 84-115

Research papers

  • Ray S., Aray Y., Rucheva A., Bandyopadhyay C. (2017). Marketing Issues in Social Entrepreneurship. Proceedings of GSOM Emerging Markets Conference – 2017 –  St. Petersburg University Graduate School of Management – pp. 309-313
  • Aray, Y., Petrova-Savchenko, A., Rucheva, A., & Bandaluk, O. (2016). Antagonistic Resources in Social Entrepreneurship: Exploit or Avoid? Proceedings of GSOM Emerging Markets Conference – 2016 –  St. Petersburg University Graduate School of Management – pp. 16-20
  • Rucheva A. (2014) Determinants of joint supplier-retailer project performance in category management field Proceedings of GSOM Emerging Markets Conference – 2016 –  St. Petersburg University Graduate School of Management

Chapters on monography

  • Zenkevich, N. A., Berezinets, I., Nikolchenko, N., & Rucheva, A. (2019). Conditionally Coordinating Contracts in Supply Chains. В Static and Dynamic Game Theory: Foundations and Applications (стр. 303-336). (Static and Dynamic Game Theory: Foundations and Applications). Birkhäuser Verlag AG. https://doi.org/10.1007/978-3-030-23699-1_16

OTHER PROFESSIONAL ACTIVITIES

INTERNSHIP ABROAD

AWARDS & GRANTS

  • The letter of gratitude from Olga Dergunova, Deputy President and Chairman of VTB Bank Management Board, GSOM SPbU Director, for leadership position in organization and conducting of AACSB accreditation (2021)
  • "Creation and functioning of a network of international scientific and methodological centers for the dissemination of the best international practices for the training, retraining and internship of advanced digital economy personnel in the fields of mathematics, computer science, technology" (within the federal project "Human resources for the digital economy" of the national program "Digital Economy of the Russian Federation "), project executor (2018-2020).

Other professors
of the department

Mrs. Olga N. Alkanova
Mrs. Olga N. Alkanova
Senior Lecturer, Marketing Department
Mr. Igor V. Gladkikh
Mr. Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Mrs. Ksenia S. Golovacheva
Mrs. Ksenia S. Golovacheva
Senior Lecturer, Marketing Department
Mr. Deniz Mustafa Dalman
Mr. Deniz Mustafa Dalman
Associate Professor, Marketing Department
Mr. Sergey I. Kiryukov
Mr. Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Mrs. Maria M. Smirnova
Mrs. Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Mr. Sergey A. Starov
Mr. Sergey A. Starov
Professor, Marketing Department
Mrs. Joan Freixanet Solervicens
Mrs. Joan Freixanet Solervicens
Associate Professor, Marketing Department
Mr. Vitaliy I. Cherenkov
Mr. Vitaliy I. Cherenkov
Professor, Marketing Department
Mrs. Megi M. Gogua
Mrs. Megi M. Gogua
Assistant Professor
Mrs. Kleopatra Konstantoulaki
Mrs. Kleopatra Konstantoulaki
Associate Professor
Mrs. Alina S. Rucheva
Mrs. Alina S. Rucheva
Assistant Professor, Marketing Department

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