2023 - present: Assistant Academic Program Director
Doctoral Program GSOM SPbU
2023 - present: Assistant to the head of the Department of Marketing at GSOM SPbU
2022 - Teaching Assistant at GSOM SPbU:
2022 - to the present: Lecturer of profile shifts "School of Manager" for students of grades 9-11 at GSOM SPbU
2015 – 2019: “Graduate School of Management” St. Petersburg University – Bachelor program: “Management”
Specialization: “Marketing”
Topic of the Final Qualification Work: “Development of a pricing strategy for a new product of LenMilk” (grade 5A)
Exchange semester: KU Leuven (Belgium, Winter - Spring 2018)
2019 – 2021: Graduate School of Management St. Petersburg University – Master program: Master in Management (with distinction)
Master's thesis topic: “The impact of CSR’ activities on consumer loyalty to organic food products under private label” (grade 5A)
2021 – 2023: Graduate School of Management St. Petersburg University – Doctoral Program
Specialization: “Economics and Management”
Department of Marketing
Topic of Doctoral thesis: “The influence of retail CSR activities on consumer behavior: context of healthy food market”
Exchange semester: KU Leuven (Belgium, Winter - Spring 2018) - 3rd year bachelor's degree
2021:
The title of the article is: "Transforming an eco-food retailer's own brand into a sustainability brand is the path to responsible consumption."
Co-authors: Cherenkov, V. I., Starov, S. A., Gladkikh, I. V., Kiryukov, S. AND.
Journal: “Marketing and Marketing Research” (3rd issue, pp. 194-207)
Link (DOI): 10.36627/2074-5095-2021-3-3-194-207
Title of the article: "Study of the acquisition of VkusVill brand signs of sustainability brand."
Co-authors: Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., Kiryukov, S. I., Berezina, A. S., Sumarokova, E. V.
Journal: “Marketing and Marketing Research” (4 issue, pp. 264-281)
Link (DOI): 10.36627/2074-5095-2021-4-4-264-281
2022:
Title of the article: "Inbranding: issues of genesis, conceptualization, codification and goals."
Co-authors: Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., & Tanichev, A. IN.
Journal: “Marketing and Marketing Research” (3rd issue, pp. 174-187)
Link (DOI): 10.36627/2074-5095-2022-3-3-174-187
2023:
Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., & Nazarenko, E. A. (2023). Using the 3S model to promote private label health food products. Brand Management, 2, 154-166.
2022 - present:
Grant: “Russian Science Foundation”
Project: “Lessons from the Covid-19 Pandemic: Strategic Behavior of Small and Medium-Sized Businesses in a Crisis” with K.A. Bogatyreva
Organisation: Center for Entrepreneurship, GSOM SPbU
Position: Laboratory assistant - researcher of the “Research part of the Institute GSOM SPbU”
2020 - 2021:
Work on scientific articles with the support of an internal grant from St Petersburg University: “Conceptualization and operationalization of private label branding of retail chains in the context of modern economic transformation” together with Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., Kiryukov, S. AND.
2021:
Title of the report: “Research on the impact of retailer CSR associations on consumer trust and loyalty to private labels of organic products” at a scientific seminar, (05/15/2021) together with
S.A. Starov at GSOM SPbSU
2022:
Emerging markets Emerging markets 2022. Doctoral colloquium
Event: GSOM Emerging markets conference
Role: member
Period: 4.10.2022 - 5.10.2022
Subject: Doctoral colloquium
GSOM Emerging markets conference
Role: member
Period: 7.10.2022
Topic: "Marketing in the era of turbulence"
Department: "Marketing"
2022:
The name of the intensive: "Effective interaction with applicants and their parents" in the framework of the preparation of the "GSOM SPbU Admission Campaign" for the main educational programs of the "Master"
Lecturer: Zamulin A.L.
Organization: GSOM SPbU
Format: online + offline
2022:
Course Title: "Fundamentals of Teaching Excellence"
Lecturer: Alkanova O.A., Dmitrieva A.V.
Organisation: Center for Teaching Excellence in Business Education, GSOM SPbU
Format: online + offline
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e.a.nazarenko@gsom.spbu.ru