Ekaterina Andreevna Nazarenko

Marketing Department

Ekaterina Andreevna Nazarenko

ACADEMIC INTERESTS

  • Consumer Behavior
  • Sustainable Marketing
  • Quantitative Methods in Marketing
  • Communications in Marketing
  • Brand Management

ACADEMIC DUTIES

2023 - present: Assistant Academic Program Director

Doctoral Program GSOM SPbU

 

2023 - present: Assistant to the head of the Department of Marketing at GSOM SPbU

 

2022 - Teaching Assistant at GSOM SPbU:

  • Marketing (2nd year undergraduate programs “Management” and “Public administration”)
  • Organizational Behavior (1st year undergraduate program “International Manager”)
  • Quantitative methods in Business Research (1st year Master in Management program)

 

2022 - to the present: Lecturer of profile shifts "School of Manager" for students of grades 9-11 at GSOM SPbU

EDUCATION

2015 – 2019: “Graduate School of Management” St. Petersburg University – Bachelor program: “Management”

Specialization: “Marketing”

Topic of the Final Qualification Work: “Development of a pricing strategy for a new product of LenMilk” (grade 5A)

Exchange semester: KU Leuven (Belgium, Winter - Spring 2018)

 

2019 – 2021: Graduate School of Management St. Petersburg University – Master program: Master in Management (with distinction)

Master's thesis topic: “The impact of CSR’ activities on consumer loyalty to organic food products under private label” (grade 5A)

 

2021 – 2023: Graduate School of Management St. Petersburg University – Doctoral Program

Specialization: “Economics and Management”

Department of Marketing

Topic of Doctoral thesis: “The influence of retail CSR activities on consumer behavior: context of healthy food market”

FOREIGN SCIENTIFIC AND METHODOLOGICAL INTERNSHIPS

Exchange semester: KU Leuven (Belgium, Winter - Spring 2018) - 3rd year bachelor's degree

SCIENTIFIC PUBLICATIONS

2021:

The title of the article is: "Transforming an eco-food retailer's own brand into a sustainability brand is the path to responsible consumption."

Co-authors: Cherenkov, V. I., Starov, S. A., Gladkikh, I. V., Kiryukov, S. AND.

Journal: “Marketing and Marketing Research” (3rd issue, pp. 194-207)

Link (DOI): 10.36627/2074-5095-2021-3-3-194-207

 

Title of the article: "Study of the acquisition of VkusVill brand signs of sustainability brand."

Co-authors: Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., Kiryukov, S. I., Berezina, A. S., Sumarokova, E. V.

Journal: “Marketing and Marketing Research” (4 issue, pp. 264-281)

Link (DOI): 10.36627/2074-5095-2021-4-4-264-281

 

2022:

Title of the article: "Inbranding: issues of genesis, conceptualization, codification and goals."

Co-authors: Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., & Tanichev, A. IN.

Journal: “Marketing and Marketing Research” (3rd issue, pp. 174-187)

Link (DOI): 10.36627/2074-5095-2022-3-3-174-187

 

2023:

Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., & Nazarenko, E. A. (2023). Using the 3S model to promote private label health food products. Brand Management, 2, 154-166.

SCIENTIFIC PROJECTS AND GRANTS

2022 - present:

Grant: “Russian Science Foundation”

Project: “Lessons from the Covid-19 Pandemic: Strategic Behavior of Small and Medium-Sized Businesses in a Crisis” with K.A. Bogatyreva

Organisation: Center for Entrepreneurship, GSOM SPbU

Position: Laboratory assistant - researcher of the “Research part of the Institute GSOM SPbU”

 

2020 - 2021:

Work on scientific articles with the support of an internal grant from St Petersburg University: “Conceptualization and operationalization of private label branding of retail chains in the context of modern economic transformation” together with Starov, S. A., Cherenkov, V. I., Gladkikh, I. V., Kiryukov, S. AND.

SCIENTIFIC REPORTS AND CONFERENCES

2021:

Title of the report: “Research on the impact of retailer CSR associations on consumer trust and loyalty to private labels of organic products” at a scientific seminar, (05/15/2021) together with

S.A. Starov at GSOM SPbSU

 

2022:

Emerging markets Emerging markets 2022. Doctoral colloquium

Event: GSOM Emerging markets conference

Role: member

Period: 4.10.2022 - 5.10.2022

Subject: Doctoral colloquium

 

GSOM Emerging markets conference

Role: member

Period: 7.10.2022

Topic: "Marketing in the era of turbulence"

Department: "Marketing"

TRAININGS

2022:

The name of the intensive: "Effective interaction with applicants and their parents" in the framework of the preparation of the "GSOM SPbU Admission Campaign" for the main educational programs of the "Master"

Lecturer: Zamulin A.L.

Organization: GSOM SPbU

Format: online + offline

 

2022:

Course Title: "Fundamentals of Teaching Excellence"

Lecturer: Alkanova O.A., Dmitrieva A.V.

Organisation: Center for Teaching Excellence in Business Education, GSOM SPbU

Format: online + offline

 

Other professors
OF THE DEPARTMENT

Olga Nikolaevna Alkanova
Olga Nikolaevna Alkanova
Associate Professor, Marketing Department, Head of Teaching Excellence Lab
Vitaliy Ivanovich Cherenkov
Vitaliy Ivanovich Cherenkov
Professor, Marketing Department
Igor Valentinovich Gladkikh
Igor Valentinovich Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Sergey Igorevich Kiryukov
Sergey Igorevich Kiryukov
Senior Lecturer, Marketing Department
Maria Mikhailovna Smirnova
Maria Mikhailovna Smirnova
Associate Professor, Head of Marketing Department. Head of Research Center for Strategic Marketing and Innovations
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Alina Sergeevna Rucheva
Alina Sergeevna Rucheva
Assistant Professor, Marketing Department
Ekaterina Andreevna Nazarenko
Ekaterina Andreevna Nazarenko
Marketing Department

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