Alina Sergeevna Rucheva

• Doctoral Program, Graduate School of Management St. Petersburg University, 2013–2016.
• Master in Journalism, «Business media and business communications» program, Faculty of Journalism, St. Petersburg University, 2013.
• Specialist Program in «Mathematical Methods in Economics» (SPbSU, Faculty of Economics, 2009)

• Marketing strategy
• B2B marketing
• Supply Chain Management

Publications in Scientific Magazines

• Berezinets, I. V., Zenkevich, N. A., Rucheva, A. S., Nikolchenko, N. K. (2020). Do supply chains coordinate buyback contracts? Vestnik of St. Petersburg University. Management, 19 (4), 461-492
• Berezinets, I. V., Zenkevich, N. A., Nikolchenko, N. K., Rucheva, A. S. (2019). Apply a retro bonus contract to coordinate the supply chain. Vestnik of St. Petersburg University. Management, 18 (3), 317-340
• Rucheva, A. (2019). Category Management: the State of Research. Contributions to Game Theory and Management, 12, 295-302.
• Barcan D.I., Rucheva A.S. (2015) Strategic Marketing as Value Navigation. Vestnik of St. Petersburg University. Management, 18 (3), 317-340 , 14(4), 3-38
• Rucheva A.S. (2014) Category management in the retail sales channel: the essence of the concept and current research areas. Vestnik of St. Petersburg University. Management, 14(3), 84-115

Research papers

• Ray S., Aray Y., Rucheva A., Bandyopadhyay C. (2017). Marketing Issues in Social Entrepreneurship. Proceedings of GSOM Emerging Markets Conference – 2017 –  St. Petersburg University Graduate School of Management – pp. 309-313
• Aray, Y., Petrova-Savchenko, A., Rucheva, A., & Bandaluk, O. (2016). Antagonistic Resources in Social Entrepreneurship: Exploit or Avoid? Proceedings of GSOM Emerging Markets Conference – 2016 –  St. Petersburg University Graduate School of Management – pp. 16-20
• Rucheva A. (2014) Determinants of joint supplier-retailer project performance in category management field Proceedings of GSOM Emerging Markets Conference – 2016 –  St. Petersburg University Graduate School of Management

Chapters on monography

• Zenkevich, N. A., Berezinets, I., Nikolchenko, N., & Rucheva, A. (2019). Conditionally Coordinating Contracts in Supply Chains. В Static and Dynamic Game Theory: Foundations and Applications (стр. 303-336). (Static and Dynamic Game Theory: Foundations and Applications). Birkhäuser Verlag AG. https://doi.org/10.1007/978-3-030-23699-1_16

• The letter of gratitude from Olga Dergunova, Deputy President and Chairman of VTB Bank Management Board, GSOM SPbU Director, for leadership position in organization and conducting of AACSB accreditation (2021)
• "Creation and functioning of a network of international scientific and methodological centers for the dissemination of the best international practices for the training, retraining and internship of advanced digital economy personnel in the fields of mathematics, computer science, technology" (within the federal project "Human resources for the digital economy" of the national program "Digital Economy of the Russian Federation "), project executor (2018-2020).