Nikolay Alexandrovich Perepelkin

Guest lecturer

Nikolay Alexandrovich Perepelkin

EDUCATION AND ACADEMIC DEGREES

  • Candidate of Sciences in Economics, Plekhanov Russian University of Economics, 2017.
  • Specialist Degree in Economics and Management, Ryazan State Agricultural Academy, 1999.

Training

  • 2020          Program “Marketing analysis by the business intelligence tools” (PRUE, Moscow)
  • 2019          Program “Peculiarities of inclusive education” (PRUE, Moscow)
  • 2018          Program “Peculiarities of expert work with students and pupil’s project work” (PRUE, Moscow)
  • 2015          IMTA – International Management Teachers Academy (Bled School of Management, Bled, Slovenia)
  • 2014          IREG-7: Employability & Academic Rankings Reflection & Impacts (The Conference), London, UK
  • 2013          Methods of interactive teaching for marketing and business disciplines according to the 3+ educational standard (PRUE, Moscow)

RESEARCH INTERESTS

  • Marketing
  • Digital Marketing
  • Event marketing
  • Management

ACADEMIC AND ADMINISTRATIVE POSITIONS

  • 2013 - present - Associate Professor, Marketing Department, Plekhanov Russian University of Economics.
  • 2012 – present - Guest lecturer of Russian Presidential Academy of National Economy and Public Administration.
  • 2008 – 2013 - Associate Professor, Moscow TV and Radio Broadcasting Institute.
  • 1999 – 2002 - Assistant of the Faculty of Agricultural Economy, Ryazan State Agricultural Academy.

OTHER PROFESSIONAL ACTIVITIES

SELECTED PUBLICATIONS

Monographs, textbooks, chapters in books, reports

Articles in peer reviewed and professional journals

International:

Russian:

Cases

-

RESEARCH PROJECTS AND GRANTS

  • 2019-2020            “The research and the development of a methodology for assessing the conformity of the standard of service at railway stations in Moscow with national and international requirements and practices, in terms of infrastructure and customer service, and recommendations for their reduction to the target type” — Grant of the Department of Transport and the Development of Road Transport Infrastructure of Moscow.
  • 2017-2019            “Conducting research in the field of providing residents of the city of Moscow with parking spaces and forming recommendations for its effective use” – Grant of the Department of Transport and the Development of Road Transport Infrastructure of Moscow.
  • 2017          “Development of a comprehensive strategy for the promotion of additional educational programs of the Plekhanov Russian University of Economics” — PRUE, Moscow
  • 2016          “Digital Customer Satisfaction Survey VIP Corporate Travel LLC” — VIP Corporate Travel LLC, Moscow
  • 2014          “Conducting an analysis of measures implemented by transport enterprises of the city of Moscow, providing transport services to the population and aimed at improving the quality of service, including analysis and assessment of the quality of services provided by the Moscow Central Ring and Metro." — Grant of the Department of Transport and Development of Road Transport Infrastructure of Moscow
  • 2014          “Development of competence models for marketing and sales specialists for a company operating in the market for premium products, and the Simple-Marketing School staff retraining program for employers.” — "SIMPL company" LLC

CONCULTING PROJECTS

  • “Development of the digital marketing strategy for the real estate company operating on the international market” (consulting project) // Ashikhmin and Partners, Ltd, 2018-2020

HONORS AND AWARDS

  • Certificate of Honor of the Education Advisory Council of the Russian Federation, 2014.

News

14 March 2024 | Наука | Благов Юрий Евгеньевич
Yury Blagov took part in the business program of the “Headliners of ESG Principles” National Award

On February 29, 2024 Director of the CSR Center at GSOM SPbU Yury Blagov took part in two panel sessions of the business program of the “Headliners of ESG Principles” National Award, and also acted as a jury member

15 February 2024 | Наука | Благов Юрий Евгеньевич
Yury Blagov took part in an open meeting of the National Council on Corporate Volunteering

On February 13, 2024, Yury Blagov, Director of the CSR Center at GSOM SPbU, took part in an open meeting of the National Council on Corporate Volunteering (NCCV), held at the Public Chamber of the Russian Federation.

13 February 2024 | Наука
Students and alumni of GSOM SPbU MBA/EMBA programs discussed the features of management in the "Growth Territory"

On February 3, a meeting of alumni and students of the MBA/Executive MBA programs of the Graduate School of Management of St. Petersburg State University took place as part of the Business School's "Territory of Growth" project. Managers and business owners gathered at the city campus of the Business School on Volkhovsky Lane to discuss the topic of management features in Russia.

6 February 2024 | Наука
GSOM SPbU student: "industrial internship in Nizhnekamsk is an adventure worth agreeing to"

SIBUR was one of the first to support the pilot project of the Higher School of Management of St. Petersburg State University “Industrial Internships” providing master’s students with the opportunity to undergo a six-month internship in the field of “Economics and Finance”.

1 February 2024 | Наука
High School of Management of SPbU and MegaFon announce the start of the "Olympiads for the First"

"Olympiad for the First" is a federal-scale intellectual championship for university students and alumni organized by GSOM SPbU and MegaFon. Registration of participants starts on February 1, 2024.

1 February 2024 | Наука
An excellent opportunity to gain work experience in a large company: GSOM SPbU students share impressions about industrial internships at Tele2

Timur Zurovsky and Artemy Zakrzhevsky, the students of the master's program "Management" at GSOM SPbU, have been successfully combining study and work at Tele2 for several months.

25 January 2024 | Наука
Open the doors to a great future together with GSOM SPbU!

 Today is Tatyana's day and the birthday of the Graduate School of Management of St. Petersburg State University! We are turning 31!

18 January 2024 | Наука
"Olympiads for the First," a joint project of the Graduate School of Management of St. Petersburg State University and the MegaFon company, became the best educational project in the "Leaders of Corporate Charity"

The joint project of the Graduate School of Management of St. Petersburg State University and the MegaFon company “Olympiad for the First” took first place in the ranking of the “Leaders of Corporate Philanthropy” study among programs promoting the development of education in Russia.

18 January 2024 | Наука
GSOM SPbU recognized the most active MBA and EMBA alumni for their participation in the life of the community.

The Graduate School of Management of St. Petersburg State University concluded the traditional assessment of the development of the MBA/Executive MBA Alumni Community in 2023 and honored the most engaged participants.

18 January 2024 | Наука
GSOM SPbU will restore the grand entrance to Mikhailovskaya Dacha

The GSOM SPbU Charitable Development Fund is continuing its fundraising campaign to renovate the main entrance of the Mikhailovskaya Dacha campus.

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