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Academic article Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic? by the experts from the Graduate School of Management of Saint Petersburg University (GSOM SPbU) was published in the Journal of Business Research — an international ABS rated journal (level B)
The research article prepared by the research group from the Graduate School of Management of St. Petersburg University (GSOM SPbU) was published in the leading journal from human resource management rubrics, category B from the ABS list — the International Journal of Human Resource Management.
Experts discussed the results of an analysis of the transport preferences of citizens, their changes during the pandemic and the impact on transport reform in the city during the round table "Smart Transport Solutions", which was held as part of the 8th international Emerging Markets conference 2021 of the Graduate School of Management of St. Petersburg University (GSOM SPbU).
A group of researchers from the Graduate School of Management of St. Petersburg University (GSOM SPbU) studied the personal traits of people who have decided to seek additional education in adulthood. The focus was on the students of the Executive Education (EMBA) programs.
On June 4, 2021, at the Graduate School of Management St Petersburg University (GSOM SPbU) the “HR-manager as a business partner” corporate training program for Rosneft was completed. 30 HR-managers and 28 subsidiaries of the company took part in the program.
Experts from the Graduate School of Management of St. Petersburg University (GSOM SPbU) have studied the employer branding practices of the most prominent Russian companies during the coronavirus crisis as part of the research “Employer branding in companies in a pandemic: goals, tools, results”. The main conclusion is that employer brand focus and unique employer value proposition for different employee audiences lead to success in recruitment.
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