In search for self-identity, the Graduate School of Management of St. Petersburg University (GSOM SPbU) has formulated its core values. They are aligned with the mission, vision and strategy of the Business School: continuous development, customer focus, openness and multiculturalism, a team of like-minded people, responsible leadership, professionalism. Maria Afonina, Advisor to the Director of GSOM SPbU in HR, spoke about the importance of values for the development of the university, and their implementation in the everyday activities of teachers, staff and students.