Large companies around the world use Design Thinking as a methodology for solving business, engineering, product and other tasks. This methodology is based on a creative rather than an analytical approach to thinking. We talked with Tatyana Bobrus, GSOM SPbU alumni, CEO of SAMSONOWA & Partners in Russia, author and lecturer of the GSOM Design Thinking course, and asked her how the course works, why it is important to learn to come up with new product ideas, and what helps to achieve success in this process.